The Learn to Mediate Online Podcast from Susan Guthrie, Esq.
Is it Time For a LinkedIn Makeover? Insider Tips From the Woman WhoWrote the Book, Donna Serdula on The Learn to Mediate Online Podcast #212

Is it Time For a LinkedIn Makeover? Insider Tips From the Woman WhoWrote the Book, Donna Serdula on The Learn to Mediate Online Podcast #212

May 13, 2021

On this episode of The Learn to Mediate Podcast, Susan Guthrie speaks with Donna Serdula, author of LinkedIn Profile Optimization for Dummies and the Founder of LinkedIn-Makeover.com, about how you can make LinkedIn work for you!

LinkedIn is the most important networking, jobsearch and digital outreach platform for professionals and how you show up there matters!  So many people struggle with LinkedIn though.  How do you build your profile?  What do you post?  How can you maximize it's impact on your career?  Enter Donna Serdula who literally wrote the book and built the company that help you answer all these questions and more.  Donna shares her best advice and top tips to help you get you LinkedIn profile in top shape so that you can harness the power and uplevel your career.  Afterall, if you can't trust advice from a woman with more than 35,000 connections on LinkedIn, who can you trust?!

More information about this week's Special Guest: 

Donna Serdula pioneered the concept of LinkedIn profile optimisation, realising early on that the LinkedIn profile was so much more than just an online resume. 

A job change in 2006 led her back to LinkedIn as Donna looked for tools to help her build a sales territory. It was during this time she had her LinkedIn epiphany and forged her LinkedIn 4 point methodology. By integrating LinkedIn into her sales process, she found tremendous success. 

In 2009, she walked away from her successful sales career and founded Vision Board Media and LinkedIn-Makeover.com

Donna is the author of LinkedIn Profile Optimization for Dummies

bOOK.jpg

You can connect with Donna on Instagram and reach out to her at www.linkedin-makeover.com where you can find all the FREE LinkedIn tools and resources including profile samples mentioned in the episode!
 
Need a new headshot (yes, you need a new headshot!) check out www.headshotcrew.com that Donna mentioned in the episode!
 

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About Our Host: Susan Guthrie, nationally recognized as one of the Top Family Law and Mediation Attorneys in the country, has been helping individuals and families navigate separation and divorce for 30 years. Susan also is one of the leading experts in online mediation in the country and trains other professionals in the practical and ethical considerations of conducting their mediations online through her business Learn to Mediate Online (www.learntomediateonline.com.)

As a leading dispute resolution professional, Susan is honored to serve on the Executive Council of the American Bar Association’s (ABA) Dispute Resolution Section as the Membership Officer and to be a Co-Chair of the Mediation Committee

mosten_guthrie_1_b4iv6.png

Susan recently partnered with mediation legend, Forrest "Woody" Mosten, to form the Mosten Guthrie Academy for Mediation and Collaborative Law Training to provide the gold standard of training for professionals in an online format.  Upcoming Mosten Guthrie trainings include:

40-Hour Divorce & Family Mediation Training September, 2021

Consulting & Study Practice Groups ongoing

There are even opportunities to customize your own training program or consulting group with Woody and Susan!

Visit www.MostenGuthrie.com to find out more.

In addition:

The Learn to Mediate Online Training Program is NOW ON-DEMAND!  To date, more than 15,000 dispute resolution professionals have benefited from her online mediation training program which is available as an ON DEMAND COURSE!  The program will help you to transition your in-person mediation process to an online virtual proceeding via Zoom video-conferencing and more.  Go here to find out more: https://learntomediateonline.teachable.com/

Susan also offers additional training and webinars in (available on www.learntomediateonline.com):

***To receive 10% off the cost of the downloadable programs use code "PODCAST." ****

Social Media Marketing for Professionals DOWNLOADABLE PROGRAM NOW AVAILABLE!

DIY Website Basics DOWNLOADABLE PROGRAM NOW AVAILABLE!

Susan also offers 1:1 private coaching and more.  Go to www.learntomediateonline.com

********************************************************************************************************

Susan has been featured in and on media outlets such as CNBC, Market Watch, Forbes, Eye on Chicago, WGN, the ABA’s Just Resolutions Magazine, Thrive Global, The Nook Online among others. She is licensed to practice law in the States of California and Connecticut as well as before the Supreme Court of the United States.

Susan's other Podcasts: After a year and half of co-creating and co-hosting the award winning podcast, Breaking Free: A Modern Divorce Podcast which reached over 3 million listeners, Susan current podcast, The Divorce and Beyond Podcast with Susan Guthrie, Esq. debuted on iTunes “Top Podcasts” List for self-help podcasts and is one of the leading divorce podcasts in the country. Divorce & Beyond is focused on pulling back the curtain on the mysteries of the divorce process and bringing tips and resources to help people to thrive and shine in their new future beyond divorce.

 Logo_Fina.jpg

Follow us on Instagram:  

@susanguthrieesq

@learntomediateonline

@divorceandbeyond

@mostenguthrie

Be sure to subscribe to the podcast on your favorite platform so that you don't miss an episode and if you enjoyed this episode, please give us a five star review and leave a comment telling us what you liked!  You can link to the most popular podcast platforms here:  https://learntomediateonline.com/ltmo-podcast

 

Overcoming the Overwhelm: Avoiding Professional Burnout with Executive Performance Coach, Ben Kiker on The Learn to Mediate Online Podcast with Susan Guthrie, Esq. #212

Overcoming the Overwhelm: Avoiding Professional Burnout with Executive Performance Coach, Ben Kiker on The Learn to Mediate Online Podcast with Susan Guthrie, Esq. #212

May 5, 2021

On this episode of The Learn to Mediate Podcast, Susan Guthrie speaks with Leading Executive Performace Coach, Ben Kiker, CEO and Founder of the Ben Kiker Group, about the massive sense of overwhelm overtaking the professional sector and how to overcome it in your own practice.

I don't know about you but I am exhausted these days so I called upon my friend, Ben Kiker, who also happens to be one of the leading performance coaches in the country, to get some help and boy did he come through!  With the blurred lines between work life and home life, the ongoing stressors of the pandemic and now the additional stress of navigating a slowly emerging post-covid world, it's easy to feel overwhelmed.  Ben works with top executives helping them to maximize their potential and performance and the issue of overwhelm is all to common.  He shares some GREAT tips, easily implemented into your practice to help you tame that overwhelm so be sure to listen today!

By the way, if you career isn't going as you might like and you have never worked with a coach beforoe, let me just posit that part of the problem might be just that - you need some coaching!  All I can say is my career, and my life, took off when I opened myself up to the possibilities with the help of my coach.  Think about it.

More information about this week's Special Guest: 

Ben Kiker is a performance coach with an active ingredient that helps people get into action -- and build resilience to stay in action -- for meaningful, lasting change. After a successful career as a chief marketing officer of notable Silicon Valley companies, Ben 'hit the wall' and found himself overwhelmed, strugling, and in fear. Today Ben lives with a passion for meaningful relationships, meaningful experiences, and meaningful work. His personal journey of transformation led him to found the Ben Kiker Group, which provides business, executive, and recovery coaching. Ben's energy, abundant spirit, and bias for action have sparked change in people around the world.
 
You can connect with Ben on Instagram and reach out to him at www.BenKiker.com and while you are there, don't forget to sign up for his FREE NEWSLETTER!
 

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About Our Host: Susan Guthrie, nationally recognized as one of the Top Family Law and Mediation Attorneys in the country, has been helping individuals and families navigate separation and divorce for 30 years. Susan also is one of the leading experts in online mediation in the country and trains other professionals in the practical and ethical considerations of conducting their mediations online through her business Learn to Mediate Online (www.learntomediateonline.com.)

As a leading dispute resolution professional, Susan is honored to serve on the Executive Council of the American Bar Association’s (ABA) Dispute Resolution Section as the Membership Officer and to be a Co-Chair of the Mediation Committee

mosten_guthrie_1_b4iv6.png

Susan recently partnered with mediation legend, Forrest "Woody" Mosten, to form the Mosten Guthrie Academy for Mediation and Collaborative Law Training to provide the gold standard of training for professionals in an online format.  Upcoming Mosten Guthrie trainings include:

Advanced Mediation Training May, 2021

40-Hour Divorce & Family Mediation Training September, 2021

Consulting & Study Practice Groups ongoing

There are even opportunities to customize your own training program or consulting group with Woody and Susan!

Visit www.MostenGuthrie.com to find out more.

In addition:

The Learn to Mediate Online Training Program is NOW ON-DEMAND!  To date, more than 15,000 dispute resolution professionals have benefited from her online mediation training program which is available as an ON DEMAND COURSE!  The program will help you to transition your in-person mediation process to an online virtual proceeding via Zoom video-conferencing and more.  Go here to find out more: https://learntomediateonline.teachable.com/

Susan also offers additional training and webinars in (available on www.learntomediateonline.com):

***To receive 10% off the cost of the downloadable programs use code "PODCAST." ****

Social Media Marketing for Professionals DOWNLOADABLE PROGRAM NOW AVAILABLE!

DIY Website Basics DOWNLOADABLE PROGRAM NOW AVAILABLE!

Susan also offers 1:1 private coaching and more.  Go to www.learntomediateonline.com

********************************************************************************************************

Susan has been featured in and on media outlets such as CNBC, Market Watch, Forbes, Eye on Chicago, WGN, the ABA’s Just Resolutions Magazine, Thrive Global, The Nook Online among others. She is licensed to practice law in the States of California and Connecticut as well as before the Supreme Court of the United States.

Susan's other Podcasts: After a year and half of co-creating and co-hosting the award winning podcast, Breaking Free: A Modern Divorce Podcast which reached over 3 million listeners, Susan current podcast, The Divorce and Beyond Podcast with Susan Guthrie, Esq. debuted on iTunes “Top Podcasts” List for self-help podcasts and is one of the leading divorce podcasts in the country. Divorce & Beyond is focused on pulling back the curtain on the mysteries of the divorce process and bringing tips and resources to help people to thrive and shine in their new future beyond divorce.

 Logo_Fina.jpg

Follow us on Instagram:  

@susanguthrieesq

@learntomediateonline

@divorceandbeyond

@mostenguthrie

Be sure to subscribe to the podcast on your favorite platform so that you don't miss an episode and if you enjoyed this episode, please give us a five star review and leave a comment telling us what you liked!  You can link to the most popular podcast platforms here:  https://learntomediateonline.com/ltmo-podcast

 

 
Managing Your Virtual Trial with Technical Bailiff, Ted Brooks onThe Learn to Mediate Online Podcast with Susan Guthrie, Esq. #211

Managing Your Virtual Trial with Technical Bailiff, Ted Brooks onThe Learn to Mediate Online Podcast with Susan Guthrie, Esq. #211

April 28, 2021

In this episode, online mediation expert Susan Guthrie, speaks with Managing Director of Litigation-Tech, LLC, Ted Brooks about the technology support and trial presentation services he provides to attorneys and courts.

Technical Bailiff and Trial Presentation services are a relatively new offering in the world of litigation, but Ted Brooks has bee providing technology support to lawyers, firms and courts for more than 20 years.  In the massive shift to online hearings, trials, arbitrations, depositions and more during Covid, Ted and his team have expanded their services offerings to include the technical support needed in virtual and hybrid proceedings.  Tune in to this episode and find our just how critical a technical bailiff with virtual support services can be in your next online proceeding!

More information about this week's Special Guest: 

Ted Brooks has been providing litigation support and legal technology services to law firms for over 20 years. He has written hundreds of articles, is a popular CLE presenter, and has won numerous professional awards for his work.
 
In addition to supporting remote, in person and hybrid trials, arbitrations, hearings and depositions, Ted is a Founding Advisory Board Member of The Online Courtroom Project, a collaborative group of professionals who have conducted and published a study on remote jury trials from voir dire to verdict, and have presented the NITA/OCP Summit. As the Managing Partner of Litigation-Tech LLC, Ted is among the first and few to offer HIPAA-Compliant (encryption, enhanced security, and interpretation) Technical Bailiff and Trial Presentation services. A few Large and Complex Litigation Trials and High-Profile matters include the Los Angeles Dodgers (McCourt) Family Law trial, People v. Robert Blake Criminal Defense, Western MacArthur Asbestos case, and Johnson & Johnson Surgical Mesh Trial.
 
You can connect with Ted on LinkedIn and reach out to him at litigationtech.com
 
Click here to find out about live virtual interpretation service Interprenet, mentioned by Ted in the episode:  https://www.interprenet.net/

****************************************************************************

About Our Host: Susan Guthrie, nationally recognized as one of the Top Family Law and Mediation Attorneys in the country, has been helping individuals and families navigate separation and divorce for 30 years. Susan also is one of the leading experts in online mediation in the country and trains other professionals in the practical and ethical considerations of conducting their mediations online through her business Learn to Mediate Online (www.learntomediateonline.com.)

As a leading dispute resolution professional, Susan is honored to serve on the Executive Council of the American Bar Association’s (ABA) Dispute Resolution Section as the Membership Officer and to be a Co-Chair of the Mediation Committee

mosten_guthrie_1_b4iv6.png

Susan recently partnered with mediation legend, Forrest "Woody" Mosten, to form the Mosten Guthrie Academy for Mediation and Collaborative Law Training to provide the gold standard of training for professionals in an online format.  Upcoming Mosten Guthrie trainings include:

Advanced Mediation Training May, 2021

40-Hour Divorce & Family Mediation Training September, 2021

Consulting & Study Practice Groups ongoing

There are even opportunities to customize your own training program or consulting group with Woody and Susan!

Visit www.MostenGuthrie.com to find out more.

In addition:

The Learn to Mediate Online Training Program is NOW ON-DEMAND!  To date, more than 15,000 dispute resolution professionals have benefited from her online mediation training program which is available as an ON DEMAND COURSE!  The program will help you to transition your in-person mediation process to an online virtual proceeding via Zoom video-conferencing and more.  Go here to find out more: https://learntomediateonline.teachable.com/

Susan also offers additional training and webinars in (available on www.learntomediateonline.com):

***To receive 10% off the cost of the downloadable programs use code "PODCAST." ****

Social Media Marketing for Professionals DOWNLOADABLE PROGRAM NOW AVAILABLE!

DIY Website Basics DOWNLOADABLE PROGRAM NOW AVAILABLE!

Susan also offers 1:1 private coaching and more.  Go to www.learntomediateonline.com

********************************************************************************************************

Susan has been featured in and on media outlets such as CNBC, Market Watch, Forbes, Eye on Chicago, WGN, the ABA’s Just Resolutions Magazine, Thrive Global, The Nook Online among others. She is licensed to practice law in the States of California and Connecticut as well as before the Supreme Court of the United States.

Susan's other Podcasts: After a year and half of co-creating and co-hosting the award winning podcast, Breaking Free: A Modern Divorce Podcast which reached over 3 million listeners, Susan current podcast, The Divorce and Beyond Podcast with Susan Guthrie, Esq. debuted on iTunes “Top Podcasts” List for self-help podcasts and is one of the leading divorce podcasts in the country. Divorce & Beyond is focused on pulling back the curtain on the mysteries of the divorce process and bringing tips and resources to help people to thrive and shine in their new future beyond divorce.

 Logo_Fina.jpg

Follow us on Instagram:  

@susanguthrieesq

@learntomediateonline

@divorceandbeyond

@mostenguthrie

Be sure to subscribe to the podcast on your favorite platform so that you don't miss an episode and if you enjoyed this episode, please give us a five star review and leave a comment telling us what you liked!  You can link to the most popular podcast platforms here:  https://learntomediateonline.com/ltmo-podcast

 

 
The #1 Tip Guaranteed to Make You More Effectve Online on The Learn to Mediate Online Podcast with Susan Guthrie, Esq. #210

The #1 Tip Guaranteed to Make You More Effectve Online on The Learn to Mediate Online Podcast with Susan Guthrie, Esq. #210

April 7, 2021

As professionals have transitioned online, most have spent a great deal of time perfecting the mechanics of the virtual platforms such as Zoom, but there is more to being effective in the virtual world than knowing how to use breakout rooms. In this episode of the Learn to Mediate Online Podcast, online mediation expert, Susan Guthrie, shares her #1 tip which is guaranteed to make you more effective in your online meetings, mediations and more! Take your game to the next level and check out this episode now!

Find the FREE videos on using the white board and iPad share functions on Zoom on Susan's website here:  https://learntomediateonline.com/free-videos

****************************************************************************

About Our Host: Susan Guthrie, nationally recognized as one of the Top Family Law and Mediation Attorneys in the country, has been helping individuals and families navigate separation and divorce for 30 years. Susan also is one of the leading experts in online mediation in the country and trains other professionals in the practical and ethical considerations of conducting their mediations online through her business Learn to Mediate Online (www.learntomediateonline.com.)

As a leading dispute resolution professional, Susan is honored to serve on the Executive Council of the American Bar Association’s (ABA) Dispute Resolution Section as the Membership Officer and to be a Co-Chair of the Mediation Committee

mosten_guthrie_1_b4iv6.png

Susan recently partnered with mediation legend, Forrest "Woody" Mosten, to form the Mosten Guthrie Academy for Mediation and Collaborative Law Training to provide the gold standard of training for professionals in an online format.  Upcoming Mosten Guthrie trainings include:

Optimize Your Divorce Mediation Practice with Technology April, 2021

Advanced Mediation Training May, 2021

40-Hour Divorce & Family Mediation Training September, 2021

Consulting & Study Practice Groups ongoing

There are even opportunities to customize your own training program or consulting group with Woody and Susan!

Visit www.MostenGuthrie.com to find out more.

In addition:

The Learn to Mediate Online Training Program is NOW ON-DEMAND!  To date, more than 15,000 dispute resolution professionals have benefited from her online mediation training program which is available as an ON DEMAND COURSE!  The program will help you to transition your in-person mediation process to an online virtual proceeding via Zoom video-conferencing and more.  Go here to find out more: https://learntomediateonline.teachable.com/

Susan also offers additional training and webinars in (available on www.learntomediateonline.com):

***To receive 10% off the cost of the downloadable programs use code "PODCAST." ****

Social Media Marketing for Professionals DOWNLOADABLE PROGRAM NOW AVAILABLE!

DIY Website Basics DOWNLOADABLE PROGRAM NOW AVAILABLE!

Susan also offers 1:1 private coaching and more.  Go to www.learntomediateonline.com

********************************************************************************************************

Susan has been featured in and on media outlets such as CNBC, Market Watch, Forbes, Eye on Chicago, WGN, the ABA’s Just Resolutions Magazine, Thrive Global, The Nook Online among others. She is licensed to practice law in the States of California and Connecticut as well as before the Supreme Court of the United States.

Susan's other Podcasts: After a year and half of co-creating and co-hosting the award winning podcast, Breaking Free: A Modern Divorce Podcast which reached over 3 million listeners, Susan current podcast, The Divorce and Beyond Podcast with Susan Guthrie, Esq. debuted on iTunes “Top Podcasts” List for self-help podcasts and is one of the leading divorce podcasts in the country. Divorce & Beyond is focused on pulling back the curtain on the mysteries of the divorce process and bringing tips and resources to help people to thrive and shine in their new future beyond divorce.

 Logo_Fina.jpg

Follow us on Instagram:  

@susanguthrieesq

@learntomediateonline

@divorceandbeyond

@mostenguthrie

Be sure to subscribe to the podcast on your favorite platform so that you don't miss an episode and if you enjoyed this episode, please give us a five star review and leave a comment telling us what you liked!  You can link to the most popular podcast platforms here:  https://learntomediateonline.com/ltmo-podcast

 

 

The Final Chapter: A Digital Marketing Primer for Dispute Resolution Professionals on The Learn to Mediate Online Podcast with Susan Guthrie #209

The Final Chapter: A Digital Marketing Primer for Dispute Resolution Professionals on The Learn to Mediate Online Podcast with Susan Guthrie #209

March 31, 2021

In this final episode in the series, Part Four presents the final chapter of the primer on digital marketing for dispute resolution professionals.   Online mediation expert Susan Guthrie, takes you through the last techniques and outlets that you can use to implement your branding and marketing strategy.  Featuring both paid and free digital marketing avenues for you to explore, Susan is going to get you ready to launch and take your practice to the next level!

In this episode you will learn:

  • How to make your website SEO friendly;
  • Key components of a good website and red flag to look for;
  • Top 6 tips to maximize your website's impact;
  • Three of the top paid marketing options and their pros and cons;
  • How to effectively use email marketing to build your relationships;
  • Why you should get on the social media train;
  • How to turn happy clients into promoters; and
  • MUCH MORE!

This episode series is designed to break down the digital marketing process into easily digestible, bite-sized chunks so you can get the maximum response for the minimum effort.  Be sure to SUBSCRIBE to the podcast in audio or video form so that you don't miss an episode!

FREE HANDOUTS:  

     Slide Deck Handout - Part Four

     Social Media Informational Handout

     

If you haven't listenened or watched Parts One, Two and Three yet, here are links:

Part One Podcast: https://mcdn.podbean.com/mf/web/gxdmzi/Branding_Episode_Edited6leg6.mp3

Part One Video: https://youtu.be/nvLaYMFOKnw

Part Two Podcast: https://mcdn.podbean.com/mf/web/sk6vqv/Strategy_Edited_Episode6yzjj.mp3

Part Two Video: https://youtu.be/VeZ114elHnA

Part Three Podcast: https://mcdn.podbean.com/mf/web/wg6z5u/Techniques_Episode_Edited_for_Podbeana6ou0.mp3

Part Three Video:  https://youtu.be/mic9Q_iv5f0

You can find the Learn to Mediate Online YouTube Channel here:  https://www.youtube.com/c/SusanGuthrieLTMO

****************************************************************************

About Our Host: Susan Guthrie, nationally recognized as one of the Top Family Law and Mediation Attorneys in the country, has been helping individuals and families navigate separation and divorce for 30 years. Susan also is one of the leading experts in online mediation in the country and trains other professionals in the practical and ethical considerations of conducting their mediations online through her business Learn to Mediate Online (www.learntomediateonline.com.)

As a leading dispute resolution professional, Susan is honored to serve on the Executive Council of the American Bar Association’s (ABA) Dispute Resolution Section as the Membership Officer and to be a Co-Chair of the Mediation Committee

mosten_guthrie_1_b4iv6.png

Susan recently partnered with mediation legend, Forrest "Woody" Mosten, to form the Mosten Guthrie Academy for Mediation and Collaborative Law Training to provide the gold standard of training for professionals in an online format.  Upcoming Mosten Guthrie trainings include:

Optimize Your Divorce Mediation Practice with Technology April, 2021

Advanced Mediation Training May, 2021

40-Hour Divorce & Family Mediation Training September, 2021

Consulting & Study Practice Groups ongoing

There are even opportunities to customize your own training program or consulting group with Woody and Susan!

Visit www.MostenGuthrie.com to find out more.

In addition:

The Learn to Mediate Online Training Program is NOW ON-DEMAND!  To date, more than 15,000 dispute resolution professionals have benefited from her online mediation training program which is available as an ON DEMAND COURSE!  The program will help you to transition your in-person mediation process to an online virtual proceeding via Zoom video-conferencing and more.  Go here to find out more: https://learntomediateonline.teachable.com/

Susan also offers additional training and webinars in (available on www.learntomediateonline.com):

***To receive 10% off the cost of the downloadable programs use code "PODCAST." ****

Social Media Marketing for Professionals DOWNLOADABLE PROGRAM NOW AVAILABLE!

DIY Website Basics DOWNLOADABLE PROGRAM NOW AVAILABLE!

Susan also offers 1:1 private coaching and more.  Go to www.learntomediateonline.com

********************************************************************************************************

Susan has been featured in and on media outlets such as CNBC, Market Watch, Forbes, Eye on Chicago, WGN, the ABA’s Just Resolutions Magazine, Thrive Global, The Nook Online among others. She is licensed to practice law in the States of California and Connecticut as well as before the Supreme Court of the United States.

Susan's other Podcasts: After a year and half of co-creating and co-hosting the award winning podcast, Breaking Free: A Modern Divorce Podcast which reached over 3 million listeners, Susan current podcast, The Divorce and Beyond Podcast with Susan Guthrie, Esq. debuted on iTunes “Top Podcasts” List for self-help podcasts and is one of the leading divorce podcasts in the country. Divorce & Beyond is focused on pulling back the curtain on the mysteries of the divorce process and bringing tips and resources to help people to thrive and shine in their new future beyond divorce.

 Logo_Fina.jpg

Follow us on Instagram:  

@susanguthrieesq

@learntomediateonline

@divorceandbeyond

@mostenguthrie

Be sure to subscribe to the podcast on your favorite platform so that you don't miss an episode and if you enjoyed this episode, please give us a five star review and leave a comment telling us what you liked!  You can link to the most popular podcast platforms here:  https://learntomediateonline.com/ltmo-podcast

 

 

Let’s Talk Techniques: A Digital Marketing Strategy for Dispute Resolution Professionals Part  Three on The Learn to Mediate Online Podcast with Susan Guthrie, Esq. #208

Let’s Talk Techniques: A Digital Marketing Strategy for Dispute Resolution Professionals Part Three on The Learn to Mediate Online Podcast with Susan Guthrie, Esq. #208

March 24, 2021

In this episode, Part Three of a special multi-episode series on digital marketing for dispute resolution professionals, online mediation expert Susan Guthrie, is ready to help you implement your branding and marketing strategy that you have created after listening to Parts One and Two.  It's time to talk about Digital Marketing Techniques!

In this episode you will learn:

  • The top 9 digital marketing techniques.
  • How to refine your technique choices based on ROI
  • The importance of SEO when attracting clients
  • What factors search engines consider when ranking your website
  • How to do your own website keyword research
  • And a few Pro Tips to help you along the way!

This episode series is designed to break down the digital marketing process into easily digestible, bite-sized chunks so you can get the maximum response for the minimum effort.  Be sure to SUBSCRIBE to the podcast in audio or video form so that you don't miss an episode!

If you haven't listenened or watched Parts One and Two yet, here are links:

Part One Podcast: https://mcdn.podbean.com/mf/web/gxdmzi/Branding_Episode_Edited6leg6.mp3

Part One Video: https://youtu.be/nvLaYMFOKnw

Part Two Podcast: https://mcdn.podbean.com/mf/web/sk6vqv/Strategy_Edited_Episode6yzjj.mp3

Part Two Video: https://youtu.be/VeZ114elHnA

You can find the Learn to Mediate Online YouTube Channel here:  https://www.youtube.com/c/SusanGuthrieLTMO

****************************************************************************

About Our Host: Susan Guthrie, nationally recognized as one of the Top Family Law and Mediation Attorneys in the country, has been helping individuals and families navigate separation and divorce for 30 years. Susan also is one of the leading experts in online mediation in the country and trains other professionals in the practical and ethical considerations of conducting their mediations online through her business Learn to Mediate Online (www.learntomediateonline.com.)

As a leading dispute resolution professional, Susan is honored to serve on the Executive Council of the American Bar Association’s (ABA) Dispute Resolution Section as the Membership Officer and to be a Co-Chair of the Mediation Committee

mosten_guthrie_1_b4iv6.png

Susan recently partnered with mediation legend, Forrest "Woody" Mosten, to form the Mosten Guthrie Academy for Mediation and Collaborative Law Training to provide the gold standard of training for professionals in an online format.  Upcoming Mosten Guthrie trainings include:

Optimize Your Divorce Mediation Practice with Technology April, 2021

Advanced Mediation Training May, 2021

40-Hour Divorce & Family Mediation Training September, 2021

Consulting & Study Practice Groups ongoing

There are even opportunities to customize your own training program or consulting group with Woody and Susan!

Visit www.MostenGuthrie.com to find out more.

In addition:

The Learn to Mediate Online Training Program is NOW ON-DEMAND!  To date, more than 15,000 dispute resolution professionals have benefited from her online mediation training program which is available as an ON DEMAND COURSE!  The program will help you to transition your in-person mediation process to an online virtual proceeding via Zoom video-conferencing and more.  Go here to find out more: https://learntomediateonline.teachable.com/

Susan also offers additional training and webinars in (available on www.learntomediateonline.com):

***To receive 10% off the cost of the downloadable programs use code "PODCAST." ****

Social Media Marketing for Professionals DOWNLOADABLE PROGRAM NOW AVAILABLE!

DIY Website Basics DOWNLOADABLE PROGRAM NOW AVAILABLE!

Susan also offers 1:1 private coaching and more.  Go to www.learntomediateonline.com

********************************************************************************************************

Susan has been featured in and on media outlets such as CNBC, Market Watch, Forbes, Eye on Chicago, WGN, the ABA’s Just Resolutions Magazine, Thrive Global, The Nook Online among others. She is licensed to practice law in the States of California and Connecticut as well as before the Supreme Court of the United States.

Susan's other Podcasts: After a year and half of co-creating and co-hosting the award winning podcast, Breaking Free: A Modern Divorce Podcast which reached over 3 million listeners, Susan current podcast, The Divorce and Beyond Podcast with Susan Guthrie, Esq. debuted on iTunes “Top Podcasts” List for self-help podcasts and is one of the leading divorce podcasts in the country. Divorce & Beyond is focused on pulling back the curtain on the mysteries of the divorce process and bringing tips and resources to help people to thrive and shine in their new future beyond divorce.

 Logo_Fina.jpg

Follow us on Instagram:  

@susanguthrieesq

@learntomediateonline

@divorceandbeyond

@mostenguthrie

Be sure to subscribe to the podcast on your favorite platform so that you don't miss an episode and if you enjoyed this episode, please give us a five star review and leave a comment telling us what you liked!  You can link to the most popular podcast platforms here:  https://learntomediateonline.com/ltmo-podcast

 

 

Start With a Strategy: A Digital Marketing Primer for Dispute Resolution Professionals Part Two on The Learn to Mediate Online Podcast with Susan Guthrie, Esq. #207

Start With a Strategy: A Digital Marketing Primer for Dispute Resolution Professionals Part Two on The Learn to Mediate Online Podcast with Susan Guthrie, Esq. #207

March 17, 2021

In this episode, Part Two of a special multi-episode series on digital marketing for dispute resolution professionals, online mediation expert Susan Guthrie, takes you to the next step in your journey, by helping you to craft your digital marketing strategy.  In Part One you created and honed your personal and professional brand and in this episode you will work your way through the 5 critical steps to create a workable and effective marketing strategy so that your time and efforts bring the results you want!  One of the biggest mistakes that professionals make in marketing, is starting to put out content before they have a clear picture of who they are trying to reach, what they want to say to them and what result they want to achieve.  A thoughtful and comprehensive strategy is invaluable in ensuring that your reap the benefits of your marketing efforts.  Susan also discusses the metrics you need to know in order to make sure your strategy is working and effective.  As Winston Churchill said, "However beautiful the strategy, you should occasionally look at the results."

In this multi-part series, Susan will help you to define your brand, identify your potential markets and explore avenues and strategies for reaching out to them.  In Part One, she got the ball rolling with an exercise to identify and hone your brand.  Here in Part Two she helps you to create your marketing strategy.  Listen to this episode and continue on your marketing journey today!

****************************************************************************

About Our Host: Susan Guthrie, nationally recognized as one of the Top Family Law and Mediation Attorneys in the country, has been helping individuals and families navigate separation and divorce for 30 years. Susan also is one of the leading experts in online mediation in the country and trains other professionals in the practical and ethical considerations of conducting their mediations online through her business Learn to Mediate Online (www.learntomediateonline.com.)

As a leading dispute resolution professional, Susan is honored to serve on the Executive Council of the American Bar Association’s (ABA) Dispute Resolution Section as the Membership Officer and to be a Co-Chair of the Mediation Committee

mosten_guthrie_1_b4iv6.png

Susan recently partnered with mediation legend, Forrest "Woody" Mosten, to form the Mosten Guthrie Academy for Mediation and Collaborative Law Training to provide the gold standard of training for professionals in an online format.  Upcoming Mosten Guthrie trainings include:

Optimize Your Divorce Mediation Practice with Technology April, 2021

Advanced Mediation Training May, 2021

40-Hour Divorce & Family Mediation Training September, 2021

Consulting & Study Practice Groups ongoing

There are even opportunities to customize your own training program or consulting group with Woody and Susan!

Visit www.MostenGuthrie.com to find out more.

In addition:

The Learn to Mediate Online Training Program is NOW ON-DEMAND!  To date, more than 15,000 dispute resolution professionals have benefited from her online mediation training program which is available as an ON DEMAND COURSE!  The program will help you to transition your in-person mediation process to an online virtual proceeding via Zoom video-conferencing and more.  Go here to find out more: https://learntomediateonline.teachable.com/

Susan also offers additional training and webinars in (available on www.learntomediateonline.com):

***To receive 10% off the cost of the downloadable programs use code "PODCAST." ****

Social Media Marketing for Professionals DOWNLOADABLE PROGRAM NOW AVAILABLE!

DIY Website Basics DOWNLOADABLE PROGRAM NOW AVAILABLE!

Susan also offers 1:1 private coaching and more.  Go to www.learntomediateonline.com

********************************************************************************************************

Susan has been featured in and on media outlets such as CNBC, Market Watch, Forbes, Eye on Chicago, WGN, the ABA’s Just Resolutions Magazine, Thrive Global, The Nook Online among others. She is licensed to practice law in the States of California and Connecticut as well as before the Supreme Court of the United States.

Susan's other Podcasts: After a year and half of co-creating and co-hosting the award winning podcast, Breaking Free: A Modern Divorce Podcast which reached over 3 million listeners, Susan current podcast, The Divorce and Beyond Podcast with Susan Guthrie, Esq. debuted on iTunes “Top Podcasts” List for self-help podcasts and is one of the leading divorce podcasts in the country. Divorce & Beyond is focused on pulling back the curtain on the mysteries of the divorce process and bringing tips and resources to help people to thrive and shine in their new future beyond divorce.

 Logo_Fina.jpg

Follow us on Instagram:  

@susanguthrieesq

@learntomediateonline

@divorceandbeyond

@mostenguthrie

Be sure to subscribe to the podcast on your favorite platform so that you don't miss an episode and if you enjoyed this episode, please give us a five star review and leave a comment telling us what you liked!  You can link to the most popular podcast platforms here:  https://learntomediateonline.com/ltmo-podcast

 

 

What’s Your Brand? A Digital Marketing Primer for Dispute Resolution Professionals Part One on The Learn to Mediate Online Podcast with Susan Guthrie, Esq. #206

What’s Your Brand? A Digital Marketing Primer for Dispute Resolution Professionals Part One on The Learn to Mediate Online Podcast with Susan Guthrie, Esq. #206

March 10, 2021

In this episode, online mediation expert Susan Guthrie, walks you through the process of creating your digital marketing plan so that you can hit the ground running as you enter the world of online outreach.  In our virtual world, businesses leverage digital channels such as Google search, social media, email and their websites to connect with their current and prospective customers.  In this multi-part series, Susan will help you to define your brand, identify your potential markets and explore avenues and strategies for reaching out to them.  In Part One, she gets the ball rolling with an exercise to identify and hone your brand.  After all, as Steve Forbes, Editor in Chief of Forbes Magazine said, "Your brand is the single most important investment you can make in your business."  Listen to this episode and get started on your marketing journey today!

****************************************************************************

About Our Host: Susan Guthrie, nationally recognized as one of the Top Family Law and Mediation Attorneys in the country, has been helping individuals and families navigate separation and divorce for 30 years. Susan also is one of the leading experts in online mediation in the country and trains other professionals in the practical and ethical considerations of conducting their mediations online through her business Learn to Mediate Online (www.learntomediateonline.com.)

As a leading dispute resolution professional, Susan is honored to serve on the Executive Council of the American Bar Association’s (ABA) Dispute Resolution Section as the Membership Officer and to be a Co-Chair of the Mediation Committee

mosten_guthrie_1_b4iv6.png

Susan recently partnered with mediation legend, Forrest "Woody" Mosten, to form the Mosten Guthrie Academy for Mediation and Collaborative Law Training to provide the gold standard of training for professionals in an online format.  Upcoming Mosten Guthrie trainings include:

Optimize Your Divorce Mediation Practice with Technology April, 2021

Advanced Mediation Training May, 2021

40-Hour Divorce & Family Mediation Training September, 2021

Consulting & Study Practice Groups ongoing

There are even opportunities to customize your own training program or consulting group with Woody and Susan!

Visit www.MostenGuthrie.com to find out more.

In addition:

The Learn to Mediate Online Training Program is NOW ON-DEMAND!  To date, more than 15,000 dispute resolution professionals have benefited from her online mediation training program which is available as an ON DEMAND COURSE!  The program will help you to transition your in-person mediation process to an online virtual proceeding via Zoom video-conferencing and more.  Go here to find out more: https://learntomediateonline.teachable.com/

Susan also offers additional training and webinars in (available on www.learntomediateonline.com):

***To receive 10% off the cost of the downloadable programs use code "PODCAST." ****

Social Media Marketing for Professionals DOWNLOADABLE PROGRAM NOW AVAILABLE!

DIY Website Basics DOWNLOADABLE PROGRAM NOW AVAILABLE!

Susan also offers 1:1 private coaching and more.  Go to www.learntomediateonline.com

********************************************************************************************************

Susan has been featured in and on media outlets such as CNBC, Market Watch, Forbes, Eye on Chicago, WGN, the ABA’s Just Resolutions Magazine, Thrive Global, The Nook Online among others. She is licensed to practice law in the States of California and Connecticut as well as before the Supreme Court of the United States.

Susan's other Podcasts: After a year and half of co-creating and co-hosting the award winning podcast, Breaking Free: A Modern Divorce Podcast which reached over 3 million listeners, Susan current podcast, The Divorce and Beyond Podcast with Susan Guthrie, Esq. debuted on iTunes “Top Podcasts” List for self-help podcasts and is one of the leading divorce podcasts in the country. Divorce & Beyond is focused on pulling back the curtain on the mysteries of the divorce process and bringing tips and resources to help people to thrive and shine in their new future beyond divorce.

 Logo_Fina.jpg

Follow us on Instagram:  

@susanguthrieesq

@learntomediateonline

@divorceandbeyond

@mostenguthrie

Be sure to subscribe to the podcast on your favorite platform so that you don't miss an episode and if you enjoyed this episode, please give us a five star review and leave a comment telling us what you liked!  You can link to the most popular podcast platforms here:  https://learntomediateonline.com/ltmo-podcast

 

 

Technology: The Bridge to Collaborative Coalitions with Thought Leader and Innovator, Larry Bridgesmith on The Learn to Mediate Online Podcast with Susan Guthrie, Esq. #205

Technology: The Bridge to Collaborative Coalitions with Thought Leader and Innovator, Larry Bridgesmith on The Learn to Mediate Online Podcast with Susan Guthrie, Esq. #205

March 2, 2021

In this episode, online mediation expert Susan Guthrie, speaks with dispute resolution professional and thought leader, Larry Bridgesmith, about the amazing opportunities for collaboration and change created in the wave of technological innovation sweeping the profession and the world.  

As a profession, dispute resolutionists and legal professionals have faced the difficulties of the pandemic and embraced the change and adoption of technology that became the lifeline for businesses worldwide.  A positive outcome of the wholesale adoption of technology is a new-found openess to the possibilities that technology offers for building bridges among disciplines and people around the world to effectuate positive change.  Larry offers a fascinating glimpse of the exciting possibilities that abound in our newly technologically accepting world.

More information about this week's Special Guest:  Larry Bridgesmith J.D., is President of Accelerate Insite LLC, CEO of LegalAlignment LLC and a practicing lawyer in Nashville, Tennessee. Larry is a member of the International Academy of Mediators. He chairs the Tennessee Supreme Court Alternative Dispute Resolution Commission.

He founded Lipscomb University’s Institute for Conflict Management. He teaches at Vanderbilt University School of  (where he co-founded the Program on Law & Innovation) Belmont University Massey Graduate School of Business, The Nashville School of Law and the Albany Medical School Alden March Institute for Biomedical Ethics. 

In 2013, Larry was awarded the Grayfred Gray Award for Public Service in Mediation by the Coalition for Mediation Awareness in Tennessee. In 2017, he received the Justice Janice Holder Award and the Tennessee Bar Association President's Award for technology innovation in the legal system. 

The American Bar Association chose his article Collaboration is the Future for its 2019 publication reprint.

****************************************************************************

About Our Host: Susan Guthrie, nationally recognized as one of the Top Family Law and Mediation Attorneys in the country, has been helping individuals and families navigate separation and divorce for 30 years. Susan also is one of the leading experts in online mediation in the country and trains other professionals in the practical and ethical considerations of conducting their mediations online through her business Learn to Mediate Online (www.learntomediateonline.com.)

As a leading dispute resolution professional, Susan is honored to serve on the Executive Council of the American Bar Association’s (ABA) Dispute Resolution Section as the Membership Officer and to be a Co-Chair of the Mediation Committee

mosten_guthrie_1_b4iv6.png

Susan recently partnered with mediation legend, Forrest "Woody" Mosten, to form the Mosten Guthrie Academy for Mediation and Collaborative Law Training to provide the gold standard of training for professionals in an online format.  Upcoming Mosten Guthrie trainings include:

Optimize Your Divorce Mediation Practice with Technology April, 2021

Advanced Mediation Training May, 2021

40-Hour Divorce & Family Mediation Training September, 2021

Consulting & Study Practice Groups ongoing

There are even opportunities to customize your own training program or consulting group with Woody and Susan!

Visit www.MostenGuthrie.com to find out more.

In addition:

The Learn to Mediate Online Training Program is NOW ON-DEMAND!  To date, more than 15,000 dispute resolution professionals have benefited from her online mediation training program which is available as an ON DEMAND COURSE!  The program will help you to transition your in-person mediation process to an online virtual proceeding via Zoom video-conferencing and more.  Go here to find out more: https://learntomediateonline.teachable.com/

Susan also offers additional training and webinars in (available on www.learntomediateonline.com):

***To receive 10% off the cost of the downloadable programs use code "PODCAST." ****

Social Media Marketing for Professionals DOWNLOADABLE PROGRAM NOW AVAILABLE!

DIY Website Basics DOWNLOADABLE PROGRAM NOW AVAILABLE!

Susan also offers 1:1 private coaching and more.  Go to www.learntomediateonline.com

********************************************************************************************************

Susan has been featured in and on media outlets such as CNBC, Market Watch, Forbes, Eye on Chicago, WGN, the ABA’s Just Resolutions Magazine, Thrive Global, The Nook Online among others. She is licensed to practice law in the States of California and Connecticut as well as before the Supreme Court of the United States.

Susan's other Podcasts: After a year and half of co-creating and co-hosting the award winning podcast, Breaking Free: A Modern Divorce Podcast which reached over 3 million listeners, Susan current podcast, The Divorce and Beyond Podcast with Susan Guthrie, Esq. debuted on iTunes “Top Podcasts” List for self-help podcasts and is one of the leading divorce podcasts in the country. Divorce & Beyond is focused on pulling back the curtain on the mysteries of the divorce process and bringing tips and resources to help people to thrive and shine in their new future beyond divorce.

 Logo_Fina.jpg

Follow us on Instagram:  

@susanguthrieesq

@learntomediateonline

@divorceandbeyond

@mostenguthrie

Be sure to subscribe to the podcast on your favorite platform so that you don't miss an episode and if you enjoyed this episode, please give us a five star review and leave a comment telling us what you liked!  You can link to the most popular podcast platforms here:  https://learntomediateonline.com/ltmo-podcast

 

 
Nettiquette: The Unwritten Rules of Good Behavior in the Virtual World on the Learn to Mediate Online Podcast with Susan Guthrie, Esq. #204

Nettiquette: The Unwritten Rules of Good Behavior in the Virtual World on the Learn to Mediate Online Podcast with Susan Guthrie, Esq. #204

February 24, 2021

In this episode, online mediation expert Susan Guthrie, gives you the essentials of online etitquette a/k/a "netiquette."  As people expand their use of video-conferencing and online meetings for all aspects of their personal and professional lives, it is human nature to become complacent, to form some bad habits and many have just tossed proper etiquette aside.

This is an unfortunate side effect of the mass transition to the virtual world and may create problems for professionals who violate the unwritten rules of proper online behavior whether through ignorance or a lack of awareness.  It's time to learn the need-to-know basic rules of creating a civilized work or personal environment online and Susan is here to walk you through them!

****************************************************************************

About Our Host: Susan Guthrie, nationally recognized as one of the Top Family Law and Mediation Attorneys in the country, has been helping individuals and families navigate separation and divorce for 30 years. Susan also is one of the leading experts in online mediation in the country and trains other professionals in the practical and ethical considerations of conducting their mediations online through her business Learn to Mediate Online (www.learntomediateonline.com.)

As a leading dispute resolution professional, Susan is honored to serve on the Executive Council of the American Bar Association’s (ABA) Dispute Resolution Section as the Membership Officer and to be a Co-Chair of the Mediation Committee

mosten_guthrie_1_b4iv6.png

Susan recently partnered with mediation legend, Forrest "Woody" Mosten, to form the Mosten Guthrie Academy for Mediation and Collaborative Law Training to provide the gold standard of training for professionals in an online format.  Upcoming Mosten Guthrie trainings include:

Optimize Your Divorce Mediation Practice with Technology April, 2021

Advanced Mediation Training May, 2021

40-Hour Divorce & Family Mediation Training September, 2021

Consulting & Study Practice Groups ongoing

There are even opportunities to customize your own training program or consulting group with Woody and Susan!

Visit www.MostenGuthrie.com to find out more.

In addition:

The Learn to Mediate Online Training Program is NOW ON-DEMAND!  To date, more than 15,000 dispute resolution professionals have benefited from her online mediation training program which is available as an ON DEMAND COURSE!  The program will help you to transition your in-person mediation process to an online virtual proceeding via Zoom video-conferencing and more.  Go here to find out more: https://learntomediateonline.teachable.com/

Susan also offers additional training and webinars in (available on www.learntomediateonline.com):

***To receive 10% off the cost of the downloadable programs use code "PODCAST." ****

Social Media Marketing for Professionals DOWNLOADABLE PROGRAM NOW AVAILABLE!

DIY Website Basics DOWNLOADABLE PROGRAM NOW AVAILABLE!

Susan also offers 1:1 private coaching and more.  Go to www.learntomediateonline.com

********************************************************************************************************

Susan has been featured in and on media outlets such as CNBC, Market Watch, Forbes, Eye on Chicago, WGN, the ABA’s Just Resolutions Magazine, Thrive Global, The Nook Online among others. She is licensed to practice law in the States of California and Connecticut as well as before the Supreme Court of the United States.

Susan's other Podcasts: After a year and half of co-creating and co-hosting the award winning podcast, Breaking Free: A Modern Divorce Podcast which reached over 3 million listeners, Susan current podcast, The Divorce and Beyond Podcast with Susan Guthrie, Esq. debuted on iTunes “Top Podcasts” List for self-help podcasts and is one of the leading divorce podcasts in the country. Divorce & Beyond is focused on pulling back the curtain on the mysteries of the divorce process and bringing tips and resources to help people to thrive and shine in their new future beyond divorce.

 Logo_Fina.jpg

Follow us on Instagram:  

@susanguthrieesq

@learntomediateonline

@divorceandbeyond

@mostenguthrie

Be sure to subscribe to the podcast on your favorite platform so that you don't miss an episode and if you enjoyed this episode, please give us a five star review and leave a comment telling us what you liked!  You can link to the most popular podcast platforms here:  https://learntomediateonline.com/ltmo-podcast

 

 
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